Okay party people! I have a special treat for you. Today you get an inside look at one of the course units inside NPO.lib, the online resource for nonprofit professionals like yourself to level up your management and expertise.
What follows is pulled directly from the “Importance of An Online Presence” course inside the membership! Hope you enjoy!
I haven’t implemented an online presence because…
Through a lot of conversations with nonprofit professionals, I find that many know OF online presence and its importance for nonprofits, but don’t truly understand its value as a tool for engaging with donors, constituents, and the general public. I can say, with the utmost certainty, if a nonprofit is not visible and engaging in the online space, you are damaging your chances of not only finding individual donors but also providing value to your constituents and being taken seriously by grant-giving foundations.
I have heard loads of reasons why nonprofits aren’t active online. Staff say they don’t have time to post or write content every day. They say they don’t understand the technology. Some have even told me that their barrier to getting into the online space is physical, in that they do not have access to a computer or reliable internet.
I am here to tell you that, while those reasons are all valid barriers, they are not an excuse.
Here are some really interesting stats from Nonprofit Source about charitable and social giving online:
- 67% of nonprofits around the globe are set up to take donations online
- 47% of Millennials gave through an organization’s website in 2016.
- Email prompted 31% of online donations made by Gen Xers
- 59% of Gen Zs are inspired to donate to charity by a message/image they saw on social media.
- Email marketing accounted for 26% of all online revenue for nonprofits in the US
- In the past year, mobile giving donations have increased 205%.
- 55% of people who interact with nonprofits on social media will take some sort of action (donating, volunteering, signing up for an event)
What I am trying to illustrate here is that online giving is on the rise around the world. People are looking for connections and are looking for ways to help communities and causes that are dear to them. If you aren’t online making it as easy as possible for them to connect with you, then you are leaving support on the table.
We will be looking at this report a lot during this course for insights into how potential volunteers, donors and supporters use online tools to find and interact with nonprofits. If you want to take a look at the full report now, feel free to check it out here!
We live in a technological world where, if we don’t keep up, we get left behind. A majority of people, and the people we want to be engaging with, are keeping up and thriving. A nonprofit will really struggle if it does not keep up with where the majority of people are.
Yes, time and resources are required to implement an online presence. That being said, the return on your investment, if set up well, will produce results for your organization that will make it worth it! Plus, there are a variety of tactics and free technology you can implement that makes content creation and management much easier, which we will cover in this course!
Types of Online Presence We Will Cover
In this course, we will cover and implement these four main types of online presence:
- A website
- Social Media (in general)
- Facebook Pages (more specifically)
- Social Media Stream Management
- Email Marketing
These platforms and tools all provide the opportunity to engage with visitors, followers and readers who may not otherwise know you exist. At the level we are implementing them, these platforms and services will be free. Who doesn’t love free?! As your online presence grows, you will be able to upgrade the services to meet your needs, but we will chat about that as we get into the individual platforms.
If you have some of these already implemented, that is awesome! This course will teach you some theory on how to leverage them to increase likes, traffic, and engagement. Remember, engagement leads to support, so if you can increase your engagement, you can increase your support!
What will this course cover?
By the end of this course, you will:
- Understand why having an online presence is so important for nonprofits
- Implement email marketing, social media, blogging and a website into your nonprofit work
- Understand the theory behind how to use these tools to convert subscribers and casual followers into die-hard fans of your nonprofit and donors
I will teach you the theory behind each form of online presence, walk you through how to set it up, and then finish off the course by showing you how to save time and energy by linking them together and allowing them to point to each other.
I don’t know about you, but I’m pretty excited!