Building A Donor List Has Never Been More Simple!

Can You Relate?


Are you a new nonprofit that has been thrust into the deep end and now have to figure out where your funding is going to come from this year?


Do you keep hearing about #GivingTuesday and keep thinking “I don’t have a big list of potential donors to even appeal to?”


Are you losing donors year after year and need a new infusion of engaged and excited donors and volunteers?

If any of this sounds familiar, then you already know there is no shortage of experts online explaining how easy it is to do.

Then they use buzz words like call to action, stewardship, segmentation and retention but then expect you to take hours out of your day to figure out how it all applies to your organization.

You have an organization to run and beneficiaries counting on you to use your time wisely.

Wouldn’t it be great if someone could explain those buzz words and give you an action plan of how to execute them without demanding massive chunks of your day?


Thankfully, that resource is here and free to you!

Reed Community Consulting, in partnership with NPO.lib, has created the 14 Day Donor List Challenge to take you on the journey of building a donor prospect list, from scratch!

This free challenge takes place over email and splits the daunting task of building a prospective donor list into well explained steps with activities over 14 days.

This course will cover:

  • Using consistent branding

  • Defining and segmenting your donor base

  • Implementing free technology to capture prospect information

  • Planning and hyping an event/release to entice prospects

  • Engaging your newly collected prospects with meaningful content

  • And Much More!

Sign up for the FREE NPO.lib 14 Day Donor List Challenge Now!

“This course is full of such powerful insights. The daily activity emails are laid out simply and clearly and, most importantly, they are actionable.”
Claudia Konicke

Founder, Cloud Rosa Project

Just to be clear, this isn’t some magical course where all you have to do is sign up and a list of prospective donors will appear!


I will ask you to take a bit of time out of your day to do short activities including filling out templates, doing research, and using free resources on the Internet.

The challenge is split up over 14 days so you don’t have to spend 8 hours in one day taking care of half of the work (the activities build on the backs of others!) It behooves you to keep up with the daily activities, hence why it’s a challenge!

But it’s a challenge worth tackling


#GivingTuesday and the holiday season are fast approaching. To get in on the game, you need prospective donors and you need them engaged. It’s the season when numbers matter and the more prospective donors that are comfortable with your brand you have translates into the potential for more gifts.

Now is the time to start making connections with prospective donors and create meaningful connections so, when the time comes to give, they will think about your organization first.

What will you create and learn as a result of completing this challenge?

Donor Avatars with defined segmentation criteria and actionable plans on where to find and engage them with specific content

Implementation of Email Marketing Software through MailChimp and form integration with your current online presence to quickly build your prospective donor list

A plan for consistent branding and messaging that will foster a sense of continuity with your prospects throughout the donor stewardship process

The skills and abilities to reproduce this list building exercise to continue identifying new prospective donor markets and getting them to engage with your organization

What are you waiting for? You can start right now!

“Did a Call To Action on Thursday on Facebook, using what we learned on Day 10 of the challenge and the response has been fantastic. In the past, a CTA has produced a lot of Facebook activity but has not been converted into donations. We already have had donations linked to this CTA. Thanks Brandon!”
Glynne Rosselli